Post by account_disabled on Feb 27, 2024 23:27:22 GMT -6
Overcoming the crisis in cyber security and personal data protection Opportunity to build trust in e-commerce platforms KPMG advises e-commerce businesses to take measures to increase safety and consumer trust amid cyber security concerns. (Cybersecurity) and personal data protection (Data Privacy) COVID-19 outbreak This weakens the traditional interaction between businesses and consumers. and enable digital channels to fill the gaps for customers. This is because these channels are growing rapidly.
A KPMG survey, Responding to Portugal Phone Number consumer trends in the new reality, revealed that consumers' use of digital channels increased 18 percent (from 26 percent before the COVID-19 outbreak. (This has increased to 44 percent today.) However, rapid user growth and pressure on e-commerce businesses to rapidly develop and scale online platforms It also comes with cybersecurity and privacy risks, which can negatively impact a platform's trust and reputation. From the case of data leakage in Thailand The Ministry of Digital Economy and Society (DES) has pushed e-commerce platforms to register with the Electronic Transactions Development Agency (ETDA) to increase protection and strengthen cyber security on November 24, 2020.
Consumers' awareness of security and privacy is increasing. It's a signal for e-commerce platforms to better manage cyber risks and take serious steps to protect user data. The results of the KPMG survey also revealed that In recent years, customer confidence in the brand has decreased. Success in building trust and stimulating future growth depends on communicating and demonstrating a commitment to customer data security. Particularly with the Personal Data Protection Act (PDPA), whose main provisions are due to come into effect on June 1, 2021, e-commerce operators should start preparing now to be ready for the compliance deadline.
A KPMG survey, Responding to Portugal Phone Number consumer trends in the new reality, revealed that consumers' use of digital channels increased 18 percent (from 26 percent before the COVID-19 outbreak. (This has increased to 44 percent today.) However, rapid user growth and pressure on e-commerce businesses to rapidly develop and scale online platforms It also comes with cybersecurity and privacy risks, which can negatively impact a platform's trust and reputation. From the case of data leakage in Thailand The Ministry of Digital Economy and Society (DES) has pushed e-commerce platforms to register with the Electronic Transactions Development Agency (ETDA) to increase protection and strengthen cyber security on November 24, 2020.
Consumers' awareness of security and privacy is increasing. It's a signal for e-commerce platforms to better manage cyber risks and take serious steps to protect user data. The results of the KPMG survey also revealed that In recent years, customer confidence in the brand has decreased. Success in building trust and stimulating future growth depends on communicating and demonstrating a commitment to customer data security. Particularly with the Personal Data Protection Act (PDPA), whose main provisions are due to come into effect on June 1, 2021, e-commerce operators should start preparing now to be ready for the compliance deadline.